MICRO-INFLUENCER CAMPAIGN TO PROMOTE THE CHOREOGRAPHY OF THE DISASTER RISK AWARENESS SONG
Croix-Rouge Française · Antigua and Barbuda, Guadeloupe (France), Martinique (France), Saint Kitts and Nevis, Saint Vincent and the Grenadines · Apply by October 30, 2026
About this role
GENERAL INFORMATION CRF PROJECT CODE AND PROJECT TITLE PF272 – Ready 360° ACTIVITY TITLE R3.A3 Dissemination of messages through targeted media (TV, radio, social media, outdoor advertising, etc.) as part of the development of the campaign's awareness-raising activities, including awareness messages and the Caribbean song on disaster risk prevention and climate change. ACTIVITY LOCATION 8 Caribbean territories: Antigua and Barbuda, Dominica, Grenada, Guadeloupe, Martinique, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines ACTIVITY MANAGERS (NAME AND POSITION) Emmeline Da Silva (Communications Manager) and Sandrine Désiré (Regional Project Manager) PLANNED PERIOD / DATES From 15 november 2026 to 15 march 2027 1. CONTEXT AND RATIONALE 1.1 PIRAC Established in 2005, PIRAC (Regional Intervention Platform for the Americas and the Caribbean) is the representative delegation of the French Red Cross (FRC) for the Caribbean region, based in Guadeloupe. It is also the operational mechanism through which the French Red Cross implements humanitarian action and regional cooperation. PIRAC supports Caribbean populations affected by major disasters and works to…